Case Study: Website Speed Optimization for Local Business Website
Client: Local Service Provider – WordPress Site
Goal: Improve website loading time, Core Web Vitals, and overall user experience to reduce bounce rate and improve SEO.
Challenges Identified
- Website load time: 7.8 seconds (tested via GTmetrix & PageSpeed Insights)
- Large unoptimized images
- Bloated plugins & unused scripts
- No caching or minification
- Poor mobile performance
Optimization Strategy
Image Compression:
- Converted heavy JPEG/PNG files to WebP format
- Compressed all media using tools like TinyPNG & ShortPixel
Caching & Minification:
- Installed and configured WP Rocket for browser caching, GZIP compression, and HTML/CSS/JS minification
Plugin Audit:
- Removed unnecessary plugins
- Replaced bulky plugins with lightweight alternatives
Lazy Loading & CDN:
- Enabled lazy load for images & iframes
- Integrated Cloudflare CDN for faster global delivery
Results After Optimization
| Metric | Before | After |
|---|---|---|
| Page Load Time | 7.8 sec | 1.9 sec |
| Google PageSpeed (Mobile) | 42 | 86 |
| Google PageSpeed (Desktop) | 69 | 96 |
| Bounce Rate | 68% | 44% |
| User Engagement | Increased | +37% |
Conclusion
With a focused optimization strategy, the client’s website became significantly faster, passed Core Web Vitals, and delivered a better experience across all devices. This directly contributed to higher search rankings, lower bounce rate, and increased conversions.
- Website Speed Optimization
- Technical SEO
Category
Website Speed Optimization
Clients
Local Services Website
Location
