Manual Audit & Technical Issues for Tranportation Services Dallas

Client

A premium transportation company offering luxury and executive limo services, aiming to enhance their website’s UI/UX, content quality, and conversion potential.

Objective

To manually audit the website with a focus on usability, design consistency, and performance — without relying on automated tools — and provide a categorized, actionable report to improve the site experience and customer engagement.

Audit Highlights

I conducted a fully manual audit using a real-user perspective to simulate how visitors interact with the site. My focus was on identifying gaps in:

• UI consistency
• Technical structure
• Content quality
• Visual hierarchy
• Trust-building elements

Each issue was logged in a structured ticketing system with:

• Ticket ID
• Issue Summary & Description
• Suggested Fix
• Priority Level (High, Medium, Low)
• Status & Notes

Key Findings

Below are a few critical issues from the audit:

High Priority (Red)

• Unoptimized Background Images: Important sections like “Cities We Serve” had unreadable content due to poor background contrast.
• Lack of Optimization in Blog Articles: Articles were missing structure, headings, and basic SEO formatting.
• Misaligned CTAs & Missing Elements: CTA buttons were not placed in footer areas, leading to reduced conversions.
• Fake-looking Review Stars: Reviews lacked authenticity and design consistency, potentially harming credibility.

Medium Priority (Orange)

• Poor Color Formatting in Headings: Color inconsistencies clashed with the theme and branding.
• Missing Important Pages: Key trust pages like Privacy Policy, Terms, and Feedback were absent.
• Grammar & Content Issues: “Our Partner” text had grammatical errors, and some headings lacked capitalization.

Low Priority (Blue)

• Weak USP Sections: USP boxes lacked clear headings and immediate value statements.
• Irrelevant FAQs: FAQs existed but were not tailored to customer concerns.

Each issue was also visually supported with screenshots and annotations for easier implementation.

Approach

• Page-by-Page Manual Review: I navigated the site across devices and resolutions to identify real-time UX and design issues.
•  Visual & Written Documentation: All findings were recorded in a clean, easy-to-follow table format. Screenshots were taken for clarity where needed.
•  Priority-Based Categorization: I segmented the issues into High, Medium, and Low priority based on their impact on business goals, SEO, and user experience.

Deliverables

• A complete, color-coded issue sheet
• Annotated screenshots for developers
• Suggestions aligned with best practices and client goals
• UX improvement strategies that require minimal redesign but yield high impact

Impact & Client Value

✅ Clear roadmap for developers to fix high-impact issues first
✅ Better alignment with brand theme and customer expectations
✅ Increased potential for lead generation via better CTA and navigation
✅ Enhanced trust through improved content structure and professionalism

Manual audits can reveal what tools often miss.
This case study is a perfect example of how real-user thinking and attention to detail can dramatically increase a brand’s web presence, even before a single redesign is done.