Website & SEO Audit For Limo Services

Client

A premium limousine service provider offering luxury transportation was experiencing low website performance and limited lead generation. The client approached us to identify hidden issues affecting visibility, user experience, and overall digital performance.

Challenges

• Website was slow and not optimized for mobile, resulting in high bounce rates.
• Key service pages had weak CTAs and poor content structure, leading to low engagement.
• SEO foundations were outdated with unoptimized metadata, missing schema, too long and short titles, and broken internal links.
• Client lacked visibility in local search results, especially for high-intent keywords.

Our Approach

We performed a deep-dive audit consisting of 35+ pages of detailed insights, utilizing 8+ industry-standard tools like Google Analytics, PageSpeed Insights, etc. The audit covered four core areas:

1. Technical SEO

• Evaluated loading speed, mobile responsiveness, crawl errors, and broken links.
• Identified unused scripts, oversized media, and structural issues in HTML/CSS.

2. UX & Conversion Optimization

• Assessed overall user flow and page structure.
• Analyzed CTA placements, form usability, and navigation clarity.

3. Content & SEO Quality

• Audited on-page content for keyword usage, readability, and duplication.
• Reviewed metadata, headings, internal links, and schema markup.
• Reviewing backlinks for off-page and creating new strategies to acquire quality links.

4. Competitive Benchmarking

• Compared the site’s structure, content depth, and local SEO performance against top limo service competitors in the area.

Key Result

Page load speed was improved by 32%, which significantly reduced bounce rate and enhanced user retention.

Overall Impact

• The limo service gained stronger visibility in search results, leading to a noticeable increase in qualified traffic.
• Enhanced content structure and navigation resulted in better engagement across key service pages.
• Updated CTAs and simplified booking flow helped the business generate a consistent rise in weekly inquiries.
• Mobile users experienced a smoother journey, contributing to higher lead conversions from smartphones.
• The client was equipped with an actionable SEO and UX roadmap for long-term growth.