Website Audit For Daycare Services

Client:
A service-based product owner sought to identify flaws in her website and improve its user experience, performance, and conversion rates.

Challenges:

• Website had usability, SEO, and performance issues.
• Low conversion rate and poor user engagement.

Our Approach:
I conducted a 35-page comprehensive report using 8-10 tools (like Google Analytics, SEMrush, Ahrefs) to analyze:

• Technical SEO (site speed, mobile responsiveness, broken links).
• UX & Design (navigation, CTAs, conversion funnel).
• Content Quality (SEO optimization, keyword targeting).
• Competitor Benchmarking to spot improvement areas.

Results:

• Page Load Speed: Improved by 30%.
• Organic Traffic: Increased by 25% due to better SEO.
• Conversions: Saw a 20% increase in leads through improved CTAs and user flow.

Impact:
The detailed audit and actionable suggestions helped optimize the website’s performance, user experience, and SEO, resulting in more traffic and higher conversion rates.