California Plumbing Speed Optimization
A client approached me with a WordPress/Elementor website that was extremely slow. Pages were taking almost 8–10 seconds to load, and this was creating multiple problems. Their Core Web Vitals were failing on PageSpeed Insights, bounce rate was getting worse day by day, and the CTR in search results had also dropped because users didn’t want to wait for the site to load. In short, the site’s poor performance was directly hurting both traffic and conversions.
𝐌𝐲 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡:
The first step was to run a complete performance audit. I used Google PageSpeed Insights, Lighthouse, GTMetrix, and a few server-level checks to identify what was slowing the site down. The biggest issues I found were: Elementor was loading a lot of unused CSS and JS across all pages, images were large and uncompressed, the hosting was on a basic shared plan with no caching or CDN, and there were unnecessary third-party scripts running on every page. On top of that, the database was bloated with thousands of revisions.
𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲:
𝟏. 𝐂𝐨𝐝𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧
-Minified CSS, JS, and HTML (manually + plugins)
-Removed unused Elementor CSS/JS with Asset Cleanup Pro.
-Deferred render-blocking scripts.
𝟐. 𝐈𝐦𝐚𝐠𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧
-Converted all images to WebP.
-Implemented lazy loading.
-Optimized via ShortPixel.
𝟑. 𝐒𝐞𝐫𝐯𝐞𝐫 𝐀𝐝𝐣𝐮𝐬𝐭𝐦𝐞𝐧𝐭𝐬
-Enabled server-level caching (LiteSpeed+Cloudflare Optimization).
-Configured Cloudflare CDN for global delivery.
𝟒. 𝐒𝐜𝐫𝐢𝐩𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭
-Disabled unnecessary Elementor widgets.
-Limited scripts to only load on relevant pages.
𝟓. 𝐃𝐚𝐭𝐚𝐛𝐚𝐬𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧
-Cleaned up revisions, transients, spam and media.
𝟔. 𝐂𝐚𝐜𝐡𝐢𝐧𝐠 𝐒𝐞𝐭𝐮𝐩
-Page caching (server + plugin).
-Browser caching rules applied.
𝐓𝐡𝐞 𝐑𝐞𝐬𝐮𝐥𝐭𝐬:
𝐁𝐞𝐟𝐨𝐫𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧:
-Load Time: 9.2s
-PageSpeed Mobile Score: 52/100
-PageSpeed Desktop Score: 61/100
-Core Web Vitals: FAIL (LCP 5.8s, CLS 0.34, FID poor)
𝐀𝐟𝐭𝐞𝐫 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧:
-Load Time: ~1.0s
-PageSpeed Mobile Score: 99/100
-PageSpeed Desktop Score: 100/100
-Core Web Vitals: PASS (LCP 1.9s, CLS 0.03, FID good)
-Bounce Rate: reduced by 42%
-CTR from organic search: +52% improvement
-Conversions increased because users actually stayed on the site.
𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬:
-Elementor can cause serious bloat, but with smart strategies, it can still deliver fast sites.
-Plugins alone are not enough, server-level optimization + manual tweaks makes the real difference.
-Core Web Vitals are not just Google metrics, they directly impact user experience, CTR, and conversions.
-Speed optimization is an ongoing process continuous monitoring keeps the site performing well.
-And it is one of the ranking factor on SERP.
- Local SEO
- Technical SEO
Category
Local SEO
Business
California Plumbing
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