
Client:
A local tutoring service approached us to improve their website’s visibility and lead generation. Their site lacked proper SEO optimization and local schema, making it hard for potential clients to find them online.
Challenges:
- The website was not optimized for search engines.
- Local schema and SEO elements were not implemented correctly.
- The site design was outdated, which led to poor user engagement.
Our Approach:
- Local SEO Optimization:
- Focused on keyword research to target search terms like “tutoring services in [City]” and “best tutors near me.”
- Optimized meta tags, headers, and content to improve search engine rankings.
- Implemented local schema to enhance local search visibility.
- Technical SEO:
- Fixed site speed issues, mobile responsiveness, and broken links.
- Improved site structure and internal linking for better crawlability.
- Website Redesign:
- Modernized the site to emphasize services and make navigation more user-friendly.
- Added clear CTAs (calls to action) to encourage users to book tutoring sessions.
- Optimized the website for mobile devices to ensure a fast and seamless experience.
Results:
- Lead Generation: Inquiries and bookings increased by 40% within the first month.
- SEO Performance: The website’s ranking for local keywords improved, resulting in a 50% increase in organic traffic.
- User Engagement: The new design reduced bounce rates by 25% and increased average session duration by 30%.
Impact:
By improving both local SEO and web design, we helped the tutoring service increase online visibility, convert visitors into leads, and grow their business.