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Objective:
To recover lost search rankings, restore de-indexed pages, and enhance the overall visibility and performance of the website by addressing technical SEO issues and implementing strategic improvements.
Approach:
- Comprehensive Website Audit:
- Conducted a detailed audit using Screaming Frog to identify technical and structural issues.
- Backlink Analysis and Fixes:
- Identified toxic or broken backlinks and resolved issues to improve domain authority.
- Content Optimization:
- Optimized existing content for relevance and performance.
- Republished and updated outdated content regularly to maintain freshness.
- Meta Optimization:
- Refined META titles and descriptions to improve click-through rates and keyword targeting.
- Authority Building:
- Established authoritative accounts to boost trust and credibility in the niche.
- Strategic Homepage Redesign:
- Designed the homepage to maximize internal link distribution and resolve crawl depth issues.
Results:
- Ranking Recovery: Successfully restored previously lost search rankings.
- Re-Indexed Pages: De-indexed pages were re-indexed, improving overall visibility.
- Enhanced Organic Performance: Increased website traffic and improved performance metrics.
- Sustained Growth: Regular updates and optimization ensured long-term growth and stability.
This case demonstrates the power of a targeted and thorough SEO approach to address key issues, recover lost ground, and position the website for sustainable success.
